I am a firm believer that when you enjoy your work—you're not working. Never has the case been more true than with LEGO CL!CK. Partnering with LEGO Systems and Pereira O'Dell, we were tasked with creating a social media aggregator to coincide with the new LEGO CL!CK movement and commercial spots.
I loved LEGOs when I was a kid, so when I got the chance to combine my favorite childhood toys with my job I went to town. I started by taking a physical LEGO brick, measuring it, then building that brick in Cinema 4D. Once I had an array of different sized bricks I then began to build 3D LEGO models with... 3D LEGO models. From walls and giant lightbulbs, to biplanes and helicopters—nothing that I did felt like work. In the end I created a slew of work that I enjoyed to the fullest and am infinitely proud of—reaffirming that when you love what you do - it shows.