Toyota In Action is the culmination of an unfathomable amount of man-hours worked and a ridiculous, borderline-toxic amount of caffeine ingested. In essence, Toyota In Action serves as a source of information regarding everything Toyota is doing in the United States. Users can click on the map to learn more about what Toyota is doing in that specific location based on a number of categories.
Being heavily involved in the first half of this project, I was responsible for multiple design directions, as well as an extensive motion prototype that Toyota would use as a sales tool when presenting the site to its higher-ups.
Using a script I recorded voiceovers, edited sounds, created a timing track, and animated a fully-featured site prototype using multiple Photoshop files. While certainly a huge undertaking, it proved to be incredibly beneficial as it kept our developers focused on the backend while simultaneously pushing the site's final approval forward.